Every great pizza begins with a tomato base that tells its own story. With Pizza Prontissima, Neri Sottoli has created a product that combines artisanal quality with professional convenience, allowing you to prepare pizzas with authentic flavour, perfectly balanced toppings, and consistently excellent results.
A texture that works with you
Developed to meet the needs of professional pizzaioli as well as passionate enthusiasts, Pizza Prontissima is a finely chopped tomato pulp that adheres seamlessly to the dough without releasing excess water. The result is even cooking, a crisp base, and a dry, well-defined finish — even at high oven temperatures.
Tuscan tomatoes, unmistakably Italian
Excellence begins with the raw materials. We use only 100% Tuscan tomatoes, harvested at peak ripeness and processed immediately to capture their natural sweetness and aroma.
A single basil leaf is added to each can, enriching the product with a fresh, aromatic note that unfolds with every bite.
Technology serving flavour
Behind every can of Pizza Prontissima is a carefully designed production process that respects the integrity of the fruit:
Gentle peeling to preserve the tomato’s natural structure
Low-temperature processing to retain its vibrant colour and authentic aroma
Water-bath cooking to ensure long shelf life without compromising texture
This approach allows us to deliver a product that maintains the authentic taste of fresh tomatoes and preserves its character even after baking.
A reliable ally for perfect pizza
Whether it’s a traditional Neapolitan pizza with a tall crust, a crisp tray-baked version, or a timeless Margherita, Pizza Prontissima adapts effortlessly to any style. Its balanced density makes it quick and easy to spread, minimises waste, and ensures consistent quality every time.
The detail that makes the difference: the purple can
More than just a design choice, the purple can is a distinctive signature. It shields the product from light, preserving all its organoleptic properties intact. Durable, practical, and designed for professional use, it’s the ideal solution for any kitchen or pizzeria.
Pizza Prontissima by Neri Sottoli: when tomato takes centre stage
With Pizza Prontissima, you bring the essence of Italian tradition into the oven, transforming every pizza into a masterpiece of flavour and texture. Open the tin, breathe in the aroma of fresh basil, and get ready to delight with every slice.
Primetta: three peeled tomatoes, three colours, one single standard of excellence
Every recipe deserves the perfect tomato. With Primetta, you bring the same Tuscan quality to your kitchen or pizzeria — available in three variants designed to enhance every preparation. It’s a rare choice in the market, but an essential one for those who value precision and consistency.
The three cans
Blue can – Peeled tomatoes for cooking: rich, sweet, and versatile. Ideal for traditional sauces, slow cooking, and everyday recipes.
Red can – Peeled tomatoes for pizza: compact texture, excellent performance, and no water release. The topping that supports the dough in the oven without compromise.
Latta viola – Pelato triturato: già pronto in pezzi uniformi, pratico e veloce, con la freschezza del basilico in ogni latta.
Quality that never changes
The foundation remains the same: tomatoes harvested at perfect ripeness, processed with care at low temperatures, and enriched with a single basil leaf. This method preserves their flavour, colour, and texture — guaranteeing authentic results every time.
The trial kit for professionals
Every pizzaiolo and chef has their own secrets — and we’ve chosen to support them by continuously evolving our production techniques. That’s why we offer a complimentary sampling kit containing all three Primetta variants, so you can test them in your kitchen, compare performance and flavour, and choose the one that best suits your culinary needs.
