Primetta Tomatoes

100% Certified Tuscan Tomatoes. Each tomato is carefully selected to ensure superior quality, ideal for meeting market demands. With a sweet pulp and unique freshness, Primetta is the perfect product to enhance every dish, from pizza to pasta, highlighting the typical flavors of Italian tradition.

What is Primetta?

Primetta is the line of high-quality Tuscan tomatoes, carefully processed and enriched with a basil leaf.

What variants is it available in?

You can find Primetta in three variants: peeled tomatoes, chopped tomatoes, and tomato purée, to suit every kitchen need.

Where do the tomatoes come from?

The tomatoes are grown in Tuscany and harvested at the perfect ripeness.

Why is there a basil leaf?

The basil leaf adds a natural aroma and a fresh note typical of Italian tradition.

Does Primetta contain preservatives?

No, Primetta contains no added preservatives. Just quality tomatoes and natural basil.

The Birth of Primetta

Primetta was born in Massarosa, Tuscany, as a brand of peeled tomatoes, quickly establishing itself for its quality and exclusively Tuscan origin.

A turning point in continuity

The absence of a generational handover marks a turning point for the company, which ceases direct management while keeping alive the value of the brand built over the years.

Acquisition by Neri Industria Alimentare

In 2012, Neri Industria Alimentare acquired the Primetta brand with the aim of expanding its product range and enhancing a Tuscan excellence.

Strategic brand restyling

Neri initiates a restyling process—a marketing strategy aimed at enhancing the product’s strengths and renewing its presence in the market.

An established brand

Primetta continues to represent the excellence of Tuscan peeled tomatoes, with a well-established reputation in the market and an unwavering commitment to quality.

1969

2009

2012

2021

2025

Step-by-step procedure

Every step of Primetta tomato processing is designed to ensure the highest quality. Primetta is grown and processed entirely in Italy, with constant care at every stage to preserve its flavor and unique characteristics.

Cultivation in Tuscany

The tomatoes are grown in open fields, selected from Tuscan farms.

Harvested at optimal ripeness

Harvested at the perfect stage of ripeness to ensure sweetness and consistency.

Quick processing

From harvest to processing, only a few hours pass, preserving freshness and aroma.

From the pantry to your table

Once packaged, Primetta reaches the shelves and then directly into everyday recipes.

Primetta Products

Primetta products are available in various formats, designed to meet the needs of every sector. Each Primetta product maintains the same excellence that has made the brand a benchmark in the world of Italian preserves.

Peeled Tomatoes – 400

100% Tuscan peeled tomatoes, with firm pulp and sweet flavor—perfect for quick sauces.

Peeled Tomatoes – 800

800 g format of 100% Tuscan peeled tomatoes, with velvety pulp and intense aroma.

Peeled Tomatoes – 3000

Extra-large can of peeled tomatoes, ideal for large-scale recipes or professional use.

Peeled Tomatoes – 3000 for Pizza

Finely chopped selected peeled tomatoes, with the perfect balance of sweetness and acidity.

Chopped Tomatoes in Jar – 3000

Extra-fine pulp of Tuscan tomatoes, ready to use for refined and velvety sauces.

Chopped Tomatoes in Jar – 2 x 400

Practical and easy-to-portion double jar, with delicate and fragrant pulp.

Rustic Tomato Purée – 500

Thick tomato purée, enriched with a subtle rustic touch for authentic dishes.